Product leadership for an AI-shaped world.

I started Rewise as a personal commitment to continue growing, feed curiosity, and give back by sharing what I have learned in ways that help shape what comes next. It’s not a typical consulting business. It’s not a typical consulting business.

Over nearly 30 years in product and technology, mostly in Silicon Valley, and more recently in Australia, I’ve worked across startups, scale-ups, and large global platforms. I have led teams and built products across a range of industries, and one thing that’s always stayed with me is this: the real work is never just about roles, titles, frameworks, or strategy decks. It’s about how people think, decide, and learn together to change things. That’s the craft I’ve always been drawn to, and the one I try to keep practicing.

These days, I work with companies who are serious about evolving how they operate. Some are trying to find their product-market fit; others are navigating scale, complexity, or transformation. I meet them where they are, sometimes as a thought partner and sounding board to a product or exec leader, sometimes working with a team on the ground with a transformative mission, and often somewhere in between. No two paths are the same, and I like it that way.

What Rewise offers isn’t a silver bullet or a branded methodology. It’s honest help. My edge is the ability to connect patterns I have seen across different kinds of companies, teams, and industries and help make sense of what matters most in the moment. I succeed when the people I work with succeed, and ideally, when they no longer need me.

If that sounds like the kind of partnership you’re looking for, we should talk.

Joydip Das

FOUNDER

Joydip is one of the most trusting and people-centric leaders I've had the pleasure of working with. He truly understands the role that user experience, design, and data have in helping companies succeed.

- Amir Ansari, Strategic Design Leader

FAQs

I usually work on a retainer basis rather than hourly billing*. This avoids the “meter running” dynamic and keeps the focus on impact, not time spent. Retainers are structured relative to the level of engagement, whether that’s executive partnership, team engagement, or board advisory. If you’re used to day-rate consultants, think of it as a comparable investment but with more flexibility and continuity.
*Rewise 1:1 will be offered on an hourly basis when bookings open. You can register your interest here.
Most work is done online or offsite for flexibility and cost-effectiveness. I’ll travel for in-person workshops or key sessions if it’s mutually valuable, depending on location and context.
There’s no fixed duration as engagements evolve with your needs. Some begin with a short pilot or workshop, but the real value comes with sustained work over months. Retainers are usually set up for a quarter at a time, and many clients choose to extend into longer partnerships as momentum builds.
Yes. A focused starting point, such as a short leadership coaching cycle, is often the best way to establish fit and value before expanding into a broader engagement.
Not exclusively, though most of my work is with product and technology-centric organizations. I also advise boards and executives in industries where technology and product strategy are increasingly critical, even if software isn’t the core business.
I’m not just using AI, I’m continually experimenting with it, observing where it creates real leverage. With generative AI, I focus on how it can amplify and compound real product work, sharpen decisions, and drive lasting impact, rather than chasing hype. I’m also exploring the economics and business of AI, from infrastructure and deployment to product lifecycles and the pace of innovation. This is an evolving area and a subject I will be writing more about.
Everything is done in context, embedded in your real decisions, teams, and constraints. Instead of frameworks or slide decks that sit on a shelf, I focus on building habits inside your workflow. The aim is to leave behind stronger teams and systems that keep working after I step out.
No. I’m not a certified career or executive coach, and I don’t provide certificates for coaching sessions. My coaching is grounded in what I’ve learned through nearly three decades in product and technology leadership.
If you’re looking for a formally accredited coaching program, there are excellent professionals who do that.
What I offer is different: pragmatic, experience-based guidance focused on product, leadership, and the realities of building and leading in complex environments.