The Great Vanishing Act: How Product Craft is Slipping Away
Rediscovering Product Craft in the Age of AI – Part 1/5
How product craft has been disappearing under rituals and process. This first blog traces where it all went wrong.
The Product-Led Paradox: From Rhetoric to Cargo Cults
Rediscovering Product Craft in the Age of AI – Part 2/5
Many companies claim to be product-led, but few truly are. In this blog, we explore the cargo cult practices that pass for progress, why craft can’t be confined to product managers, and how real product thinking is distributed across the organisation.
AI as a Mirror: What it Reveals About Your Operating Model
Rediscovering Product Craft in the Age of AI – Part 3/5
AI doesn’t replace product thinking, it mirrors what’s already there. Part III explores three patterns of AI adoption (Replacement, Acceleration, Augmentation), how agentic AI amplifies these patterns, and introduces judgment and creativity debt as the hidden costs of weak operating models.